Brandon Lee
Brandon Lee is a singer, songwriter, and worship leader from Northeast Georgia. Brandon was born and raised in a home with deep roots in music. Both sides of his family were Southern Gospel musicians and Brandon grew up traveling and playing drums in their family band. It wasn’t until he was a teenager that he ventured out from behind the drum set, learned guitar, and ultimately found his niche—and calling—as a worship leader.
The Problem
As Brandon Lee stepped more into songwriting, he knew it was time to release a new project to share his unique style within the worship scene–reflecting his country roots supported by catchy pop choruses. Brandon needed the whole nine yards: logo design, album artwork, web, merchandise, and photography.
My Role
I worked with Brandon to create a logo design, a website, and merchandise to help build awareness of his upcoming release in 2017 and to equip him with assets that could grow along with his career as a songwriter and worship leader.
The Solution
My priority was to visually portray his deep country roots and modern songwriting. Brandon's mark needed to show a sense of masculinity and strength but needed to be approachable and appeal to a wide range of audiences due. A bold and dependable "B" (Langdon typeface) is supported by a light and delicate "L" to reflect the strong foundation of his faith and the character of his heart.
I then created a visual style to keep his album, merch, and website cohesive and unified.
Album artwork.
T-shirt Mockups.