BEYOND

After celebrating its 20th anniversary in early 2020, Stonecreek Church launched Beyond, a 2-year giving initiative to help expand Stonecreek’s local and global impact. With an original goal of raising over $10 mil, we launched the initiative in the early Spring of 2020–right before the Covid-19 pandemic hit. With a choice to halt plans or to move forward, Stonecreek Church decided to move forward in the midst of the pandemic.

The Problem

The challenge was to create a new brand for the initiative while keeping the spirit of the Stonecreek Church brand. The direction needed to inspire stakeholders to take action and make commitments to the initiative. Due to the length and the impact of this particular campaign, the Beyond brand needed to stand the test of time.

My Role

I led the design and creative execution of Beyond with responsibilities including: creating a brand identity system, creative direction for collaborating creators (designers, videographers, photographers), collateral design, landing page design, and live production design (for Sunday services and events).

The Solution

My role began at the design/ideation and implementation stage of the process. So I prioritized creating a brand identity system that laid a strong and versatile foundation for the rest of the rollout.

This visual set was inspired by time (past, present, future) and aviation (flying to the great unknown). Each visual representation was designed to pay homage to the Stonecreek Church brand while evoking hopeful anticipation for the future.

The sense of forwardness is contrasted with a diverse color palette–desaturated, with muted pops of color–offering stability and balance. The results proved powerful, impactful, and effective.